DESIGNER
With a unique blend of business acumen and strong visual design skills, driving revenue growth through user-centered designs.
Featured WorkConstructed a robust library of polished, production-ready, ADA-compliant, reusable UI components with specifications and documentation for Britannica Home Fashions Inc.
Here’s how we helped users of micro-mobility services more easily see available vehicles in their area and feel more comfortable on the roads.
Want to travel to space? We created a futuristic app for travelers to buy tickets and become informed about the preparation process, safety measures, and risks all in one place.
What’s in your fridge? We increased NYC community engagement by making food donations easy and convenient.
I am Iuliia (i u l i i a), a New York-based UI/UX designer from Ukraine 🇺🇦.
My multidisciplinary background in investment banking and high-end interior design in New York dramatically benefits me as a UI/UX designer. I use my financial analysis and strategic decision-making skills from investment banking to design financially viable user-centered designs.
Furthermore, my experience in the interior design industry has given me a strong understanding of design principles, allowing me to create visually appealing and easy-to-use interfaces that meet customers' needs.
Finally, my background in business strategy allows me to think about user experience design in the context of a larger company vision and goals, resulting in designs that align with the organization's overall strategy and drive revenue growth.
With my unique combination of skills and experience, I can bring a holistic approach to the design process and help drive business success by creating user-centric designs that meet both customer needs and company objectives.
Gathering insights about the problem, user behaviors, and business motivations.
Analyzing competitors and considering potential solutions.
Diving deep into the user research, user personas and user flows.
Understanding their needs and decision-making processes.
Exploring a range of possible ideas and solutions.
Building wireframes and prototypes, testing, iterating, and working through the problem.
Refining a chosen direction and visual design.
Re-testing and collecting user feedback, iterating.
Working closely with engineers to ensure a smooth handoff process.
Focusing on users' needs leads to greater user satisfaction and engagement. As a result, it increases conversion rates and revenue.
Employing white space principles is vital to the success of the product. It creates balance and helps users get to the point.
Being consistent with the design creates a recognizable visual language for the product. This helps the user navigate and use the product more efficiently and effectively.
My background in finance, interior design, business management, and operations greatly influences the practicality of my designs. I quickly identify problems and find relevant solutions, using data and research methods to uncover hidden patterns.
I have experience in the entire design process, from user research to wireframes, interactive prototypes, and high-fidelity mockups, which gives me a deep understanding of what it takes to create a great product.
Design has always been a source of inspiration for me. My creativity, practicality, and sense of aesthetics allow me to create visually appealing and functional designs. This helps in effectively communicating the intended message to the users.
Iuliia excelled in her ability to understand and incorporate our business needs into the design system. She ensured that every design system element was consistent and easy for our development team to implement, significantly improving our development times.
- President of Britannica Home Fashions
Iuliia has the innovative spirit needed in the UX design field. With a strategic mind that comes from her MBA studies and experience, and a keen design sense, what I liked most about Iuliia's work is the creativity in design.
- UX Design Manager
Iuliia excelled in her ability to understand and incorporate our business needs into the design system. She ensured that every design system element was consistent and easy for our development team to implement, significantly improving our development times.
- Sales and Marketing Executive